As part of the inbound tourism promotion for the Tohoku region, the prefectural government implemented a promotional campaign by exhibiting at a local travel fair in Thailand. By collaborating with local travel agencies, the campaign aimed to promote the sale of travel products, contributing to increased foot traffic to the booths and boosting product sales.
Request
We would like to request the invitation of influential media for the purpose of inbound promotion of our prefecture to the Thai market and promotion of local business facilities.
Our Support
- Conducted interviews with municipalities to understand the intended inbound target demographics and regional content.
- Selected influential travel influencers and travel web media in the Thai market, and made proposals along with estimated reach and page views.
- Collaborated with travel agencies to design tour routes.
- Coordinated with media outlets on publication dates, times, and frequencies post-invitation.
- Arranged interpreters for the invited media.
- Created schedules for flight bookings through travel agencies.
- Achieved influencer SNS platform reach that exceeded the target.
- Secured media coverage in travel-related outlets with page views 35% above the media’s average.
- Received pre-feedback on the proposed tour routes through numerous user comments on the influencers’ SNS posts.
In the media invitation project for the local government, we coordinated with regional businesses, overseas media, and travel agencies simultaneously, proposing a strategic and effective approach. Given our understanding of the Thai market, we were able to smoothly select relevant media and coordinate with influencers. By delivering fresh and new information in the highly competitive Thai market, we were able to conduct a highly effective promotion targeting the Thai inbound audience.
