Social Media Management for Global Markets
From selecting the right social media platforms for each country to content creation, campaign management, and event coordination.
Utilizing social media is essential for expanding sales channels and recruitment efforts in overseas markets. However, simply creating an account and posting content won’t achieve the desired results. We support strategic social media usage tailored to help you meet your goals, with a deep understanding of the market, culture, and the psychology of your target audience.
Do you have these challenges with managing social media for overseas markets?
Wanting to launch SNS ad campaigns targeting international markets
Interested in using live commerce but unsure how to get started
Needing content that’s not only translated but also culturally adapted
Leave your overseas social media management concerns to our consultants, who have extensive experience across various Asian markets.
Multilingual support and culturally adapted content creation
Our SNS operation support can be provided in multiple languages, including English, Tagalog, Cebuano, Bengali, Thai, Vietnamese, and others. We go beyond mere translation to create content that adapts to the culture and user psychology of each country to provide the best information to the target market.
Comprehensive support from social media platform selection to long-term management
We analyze market characteristics and user behavior patterns in each country to select the most appropriate SNS platform. We also customize content suitable for each platform to achieve effective marketing. In addition, we provide long-term support for SNS operation, using the PDCA cycle to gradually increase effectiveness.
Full support for live commerce operations
We can support you throughout the planning, implementation, and follow-up of your live commerce project. We can assist with all aspects of the operation, from selecting the appropriate platform, to preparing an engaging product presentation, to planning how to trigger interaction with the audience.
Why strategic use of social networking is essential for a company's success in foreign markets.
The use of SNS is essential for expanding sales channels and recruiting in overseas markets. On the other hand, blindly opening and posting on social networking accounts may not reach your target audience or may not have an effective appeal, and may not produce results.
In addition, the SNS platform to be used depends on the country and the target audience. In addition, the regulations for posting in each country are different, and SNS is a global red ocean, so simply posting a translated version of the same post as in Japan will not be effective.
In order to achieve the objectives, strategic use of SNS is necessary based on an understanding of the market, culture, and psychology of the target users.
According to datereportal, the number of SNS users exceeds 5 billion worldwide, which is 62.3% of the world’s population, and the number is further increasing.
TikTok, in particular, has been growing remarkably recently, and “live commerce,” in which products are promoted and sold via live streaming, has become extremely popular, and many companies are incorporating it into their own product promotion activities.
Implementation Flow
We can respond within as little as 7 business days from your inquiry.
We will provide proposals tailored to your situation, so please feel free to consult with us first.
01. First time free
hearing
Please first reach out through the web form. A representative will contact you for an initial meeting.
02. Proposal of Plans
Based on the details gathered during the initial meeting, we will propose the most suitable plan tailored to your business and country.
03. Contract
We can accommodate various contract formats flexibly. Please feel free to consult with us.
04. Start
We generally anticipate full remote support, but in-person meetings are also possible. We can also discuss travel or on-site support options.
Consultation Examples and Our Solutions
Support from the Initial Phase
This is our first overseas project, and we would like to consult with you from the conceptual stage on what kind of SNS we should use and what would be effective.
SNS operations can be used as a medium to promote your products, services, or activities by increasing the number of users through strategic and continuous content dissemination. We provide a wide range of support from the selection of the SNS platform that best fits your objectives and market to the operational plan.
Country-specific platform selection and customization
We do not know which social networking platform is effective in each country. We also want to know how to customize it.
We analyze the market characteristics and user behavior patterns of each country to select the most appropriate SNS platform. For example, WeChat and Weibo are effective in the Chinese market, Instagram and Twitter in the US market, and TikTok in Southeast Asia. We also customize content for each platform to ensure effective marketing.
Multilingual support and culturally adapted content creation
We want to post in multiple languages, but we want to create content that is culturally adapted, not just translated.
Our team is multilingual and creates content that adapts to each country's culture and user psychology, rather than just translating. For example, we can provide the most appropriate content for your target market, such as humorous and casual posts for the U.S. market, or informative and credible posts for China.
Operation and optimization of SNS advertising campaigns
You want to develop an SNS advertising campaign for an overseas market, but you don't know how to operate it.
We manage and optimize social network advertising to develop effective campaigns. We maximize ROI through targeting, ad creative creation, and performance analysis and improvement. In particular, we leverage platforms such as Facebook Ads, Google Ads, and TikTok Ads to reach your target market.
KPI setting and performance monitoring
We want to know how to measure and improve the effectiveness of our SNS operations.
We establish KPIs (Key Performance Indicators) to monitor and analyze performance. We track specific metrics such as follower growth, engagement rates, conversion rates, etc. to visualize the effectiveness of our operations. Through regular reports, we review and optimize your strategy.
Frequently Asked Questions and Answers
To begin SNS operations for overseas markets, it is important to first conduct market research to clarify the target market and user base. It is also necessary to understand the local culture and trends and select the most appropriate SNS platform. We provide total support from initial research to strategic planning and platform selection.
When operating social networking sites in different countries, it is necessary to take into account not only language differences but also cultural and regulatory differences. It is important to create content that is adapted to the local culture and complies with local regulations and guidelines, rather than simply translating. Our experts in multilingualism and cultural adaptation can help you comply with laws and regulations by providing content that is optimized for each country.
Effective SNS advertising campaigns require clear targeting, creation of attractive ad creatives, and regular performance analysis and optimization. Customization according to the characteristics of the target market is important, and strategies are required to maximize the effectiveness of advertising. We offer full support for effective campaigns, drawing on our experience in operating SNS ads.
The results of SNS operations are measured using KPIs (Key Performance Indicators) such as the number of followers, engagement rate, click rate, and conversion rate. We regularly monitor these indicators and create reports to analyze the effectiveness of our operations. We provide consistent support from setting KPIs to monitoring performance and providing analysis reports to optimize your operational strategy.
While it is possible to use the same social networking account in different countries, it is important to provide content that is tailored to each country’s culture and user expectations. Each country requires different posting schedules and content customization. We can help you formulate optimal content strategies for each country and support effective posting operations.
Selecting the right platform, engaging product presentation, and audience interaction are critical to live commerce success. Preparation and rehearsal are also keys to success. We provide comprehensive support for live commerce from planning, implementation, and follow-up to ensure effective live broadcasts.
Case Studies
Local government in Kanto area
We would like to request Facebook operation for the purpose of inbound promotion of our prefecture for the Thai market.
Our Support
- Conduct interviews with local governments regarding posting regulations, inbound target audience, and target figures.
- We narrow down the target audience and propose effective content plans and number of posts.
- Targeted advertising is conducted simultaneously to reach the desired target audience.
- Implemented measures to attract visitors via SNS in conjunction with the promotion of the company’s participation in the Travel Expo event.
- A follower campaign was held at the event.
Results
Ensure that the number of followers exceeds the target.
The SNS campaign significantly increased dwell time and the number of visitors compared to other booths at the event.
A survey of visitors to the event showed that many visitors came to the event as a result of the Facebook post, proving the effectiveness of targeted advertising.
Japanese software development company
We would like to operate SNS locally in the Philippines and connect it to our recruitment activities.
Our Support
- Selection of SNS platform (Facebook/LinkedIn) to promote company activities and recruitment in the Philippines.
- Targeted recruitment targets and conducted scouting via LinkedIn.
- Implemented measures to connect job applicants to local community pages on Facebook by posting information on job pages and employment opportunities.
Results
Secure the necessary number of recruits within the target period.
Increased number of applicants from inquiries due to continuous SNS posting of corporate activities.
Norihito Nishikawa
Representative Director and CEO, Social Zero Inc.
Over the past 13 years, he has been responsible for project management in more than 10 countries, establishment of overseas subsidiaries, organization and management of multinational teams, recruitment and training of foreign staff, turnaround of overseas operations, and overseas expansion of Japanese companies. We have a deep understanding of the cultural challenges Japanese companies face overseas and the difficulties foreign staff have with Japanese management and business practices, and we use this knowledge to provide solutions to improve performance and expand business.
Initial hearing - proposal is free of charge!
Please feel free to contact us first.
Our consultants will listen to your organization’s situation and challenges, and make a proposal.
Within two business days, our representative will contact you to schedule a meeting.
Operated by
Social Zero Inc.
Location: Tokyo, Japan
T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Representative
Norihito Nishikawa, Representative Director and CEO
URL:.
https://social-zero.com/
