Overseas Promotion
Effective overseas promotions with thorough knowledge of local culture and regulations
We support both online and offline promotions optimized for local markets. We propose and implement overseas promotional measures that resonate with your target audience based on our know-how cultivated through a wealth of successful case studies.
Do you have any of these issues with overseas promotions?
Want to consult with someone who understands the local culture and business practices first
Want to expand into overseas markets but not sure what to do
Want to know who the best influencers are for the target market
Let our consultants, who have experience doing business in many Asian countries, handle your company's overseas promotion needs.
Implementation of multi-channel promotions
Promotion includes a variety of measures such as outdoor advertising, holding events, SNS promotion, online and offline advertising, and influencer marketing. We aim to maximize effectiveness through multi-channel promotion.
Strong collaboration with local partners
In our overseas promotion projects for companies and local governments, we also implement promotional measures that are aware of the traffic lines that will lead to increased number of visitors and time spent at the event, and subsequent sales and activities in Japan, by making full use of SNS measures and influencer marketing in conjunction with the event.
Test marketing on a limited budget
For example, we will first conduct a trial project within your budget and analyze its cost-effectiveness. If the cost-effectiveness falls short of the initial expectation or target, we will propose an alternative measure that is expected to be more effective, thereby preventing your company from wasting budget.
Implementation Flow
We can respond within as little as 7 business days from your inquiry.
We will provide proposals tailored to your situation, so please feel free to consult with us first.
01. First time free
hearing
Please first reach out through the web form. A representative will contact you for an initial meeting.
02. Proposal of Plans
Based on the details gathered during the initial meeting, we will propose the most suitable plan tailored to your business and country.
03. Contract
We can accommodate various contract formats flexibly. Please feel free to consult with us.
04. Start
We generally anticipate full remote support, but in-person meetings are also possible. We can also discuss travel or on-site support options.
Consultation Examples and Our Solutions
Proposals for product promotion strategies
We are considering promoting our products overseas, but would like to consult with someone who understands the culture and business customs to determine what measures would be most effective.
First, we need to share with you the details of your company's products and services, understand what you want to promote and what your short-term and medium- to long-term goals are, and come up with effective promotions for each stage. For example, if you have a budget of 1 million yen for a trial TV commercial to promote awareness of your product, we will analyze the number of viewers that can be reached with that budget to see if product awareness will increase. If it is not expected to be effective, we will suggest more effective measures such as SNS advertising or influencer marketing instead, preventing unnecessary budget consumption.
Planning and implementation of local events
We would like to increase brand awareness through events in overseas markets.
We plan events based on local culture and preferences, and make full use of SNS promotion and influencer marketing in conjunction with the event. We maximize the overall effect by implementing promotions that increase the number of visitors to the event, extend the dwell time at the venue, and create a flow line that leads to subsequent sales and activities in Japan.
influencer marketing
You want to use influencer marketing for overseas markets, but are not sure which influencers are right for you.
We design effective campaigns by selecting influencers that match the characteristics of the local market and target audience. Through collaboration with influencers, we increase product awareness and credibility and maximize reach to target users.
Frequently Asked Questions
When expanding overseas for the first time, you need to start by selecting your business objectives and target market. What do you want to sell and to whom? Will the product sell locally? Logistics, local sales, quantities, and other arrangements must be made in advance, and preparations must be made to have information ready for business negotiations in the overseas market. After that, a strategy to actually expand sales channels is developed, and then the company actually goes out into the overseas market. We provide detailed support for these steps and assist you in developing an optimal entry plan.
In overseas promotions, it is important to understand the local culture and consumer preferences and select the most appropriate promotional measures for the target market. For example, we maximize effectiveness by combining various measures such as SNS promotion, influencer marketing, and holding events.
SNS promotion refers to advertising activities and content posting conducted by companies directly through social networking platforms. Influencer marketing, on the other hand, is a method of promoting products and services through influential individuals (influencers). By combining the two, a broader reach and credibility can be achieved.
Promotion through local social networking sites and influencer marketing are effective ways to increase the number of visitors to overseas events. Prior to the event, an advertising campaign is implemented to reach the target audience, and on the day of the event, live streaming and real-time posts are used to draw interest.
To select effective influencers, we evaluate their alignment with the target audience, their follower engagement rates, and the results of previous collaborations. Our experts with local market knowledge select the right influencers and execute effective campaigns.
Case Studies
Tohoku Local Government
We were asked to organize an independent local event for the purpose of inbound promotion of our prefecture to the Vietnamese market.
Achieved the largest travel product sales at the event site for one day for Vietnam's largest travel agency.
Planned charter sales volume, 250% achieved.
Achieved six major media placements against a target of two.
A survey of visitors to the event showed that many visitors came to the event as a result of the Facebook post, proving the effectiveness of targeted advertising.
Achieved six major media placements against a target of two.
Norihito Nishikawa
Representative Director and CEO, Social Zero Inc.
Over the past 13 years, he has been responsible for project management in more than 10 countries, establishment of overseas subsidiaries, organization and management of multinational teams, recruitment and training of foreign staff, turnaround of overseas operations, and overseas expansion of Japanese companies. We have a deep understanding of the cultural challenges Japanese companies face overseas and the difficulties foreign staff have with Japanese management and business practices, and we use this knowledge to provide solutions to improve performance and expand business.
Initial hearing - proposal is free of charge!
Please feel free to contact us first.
Our consultants will listen to your organization’s situation and challenges, and make a proposal.
Within two business days, our representative will contact you to schedule a meeting.
Operated by
SocialZero Corporation
Location: Tokyo, Japan
T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Representative
Tokujin Nishikawa, Representative Director and CEO
URL:.
https://social-zero.com/
