To promote studying abroad in Japan, we invited students from universities in Vietnam with established Japanese language departments and hosted a study abroad seminar. Utilizing SNS campaigns and online applications, we gathered information on the attending student demographics and numbers in advance. This allowed us to tailor the event and provide appropriate study abroad guidance at the venue, effectively reaching a large number of potential international students.
Our Support
- Selection of universities and language schools.
- Coordination of the annual study abroad fair schedule in Vietnam.
- Selection of seminar venues and design of crowd-pulling strategies.
- Creation of a dedicated Facebook page and establishment of an inquiry desk.
- Management of two study abroad fairs per year.
- Hosting three seminars per year.
- Setting KPIs for Facebook posts.
- Gathering and analyzing comments from each post.
- A significant increase in the number of international students after the project’s launch in the following year.
- By setting up an inquiry desk on Facebook, students who previously found it difficult to directly inquire with Japanese schools were able to communicate continuously through the local inquiry desk.
- The client, who had many uncertainties regarding the collection of study abroad-related information and the application process for Vietnamese students, found that direct communication clarified the process and streamlined the flow.
Comment from the person in charge
While there are many students who wish to study in Japan, there are few schools that disseminate information from Japan and conduct effective and continuous study abroad fairs and seminars locally. By promoting these activities on an ongoing basis based on a multi-year business plan, we have succeeded in encouraging an increase in the number of international students each year. While the effects of seminars and study abroad fairs are inevitably limited if they are held as one-off events, they can be expected to have a medium-term effect if they are held on an ongoing basis.
