In coordination with the launch of charter flights from Vietnam to the Tohoku region, we held two consecutive inbound promotion events in Vietnam. Partnering with the largest local airline and travel agency, we organized promotional events that set a new record for daily sales for two consecutive years, significantly contributing to inbound tourism.
Our support
- Conducted interviews with local governments to understand regulations, inbound target audiences, and target metrics.
- Focused on specific target groups and selected venues with high potential for attracting visitors.
- Invited prominent local media outlets in Vietnam.
- Invited prominent local influencers in Vietnam.
- Assigned an event company and proposed the event setup and content.
- Analyzed visitor attraction methods and venue flow, considering the dwell time at various areas for optimal placement of activities.
- Implemented visitor attraction strategies using pre-event promotion on social media.
- Negotiated partnerships with the largest airline in Vietnam.
Negotiated partnerships with the largest travel agency in Vietnam.
- Achieved the highest single-day travel product sales at the event venue with Vietnam’s largest travel agency.
- Surpassed the planned charter flight sales target by 250%.
- Exceeded the media coverage goal, with six media outlets instead of the targeted two.
- Significantly increased visitor numbers through the SNS campaign.
- Proven the effectiveness of targeted advertising, as many attendees mentioned they came due to Facebook posts in the event survey.
Comment from the person in charge
Hosting an exclusive overseas event for the local government was a rare initiative, requiring extensive preparation. This included conducting thorough research, analyzing the flow of people at the venue, negotiating with major local companies, planning the event setup and activities, launching an SNS campaign, and assigning influencers. These efforts were essential for the successful execution of the event.
During the three-day event, the event area at the local upscale department store was consistently crowded with a large number of people from opening to closing, creating a vibrant and lively atmosphere throughout the duration of the event.
The success of this large-scale exclusive event led to media coverage and record-breaking sales of inbound travel products, making the overall promotion a great success.
