We wanted to know the disposable income of the expected customer base for a new product to be sold in the Thai market and how much they would spend on a similar product, so we conducted an online quantitative survey with some degree of targeting.
Our Support
- Listing of the target panel size in Thailand.
- Survey design.
- Conducting the online survey for one month.
- Data aggregation and report creation.
Result and outcome
The data was utilized to determine the product pricing by understanding the purchase amounts, frequency, and disposable income of the target customers for similar products.
Comment from the person in charge
The local food market is very large, and there are many local conglomerates competing with each other. In order to make data-based decisions, we conducted a large-scale quantitative survey using multiple media panels. We designed the survey by dividing the media panels to ensure that there was no overlap in user demographics.
