Southeast Asia - Social Zero Inc.

Japanese software development company: Formulation and implementation of a recruitment strategy using SNS operations in the Philippines

We supported the recruitment activities for a Japanese software development company’s first overseas expansion by conducting recruitment activities using SNS for their local subsidiary. Our Support Comment from the person in charge Recruitment for Japanese companies that are not yet well known in the local market is particularly difficult in the initial phase, and it is difficult to attract good candidates. By maintaining continuous operations, the quality of applicants improved, contributing to the strengthening of the organization.

Japanese Major Advertising Agency: Business Revitalization of the Vietnam Subsidiary Facing Numerous Challenges

From the initial year of launch, we supported the business revitalization of the Vietnam subsidiary, which faced numerous challenges, starting from the second fiscal year.We provided hands-on support, from identifying on-site issues to implementing specific improvement measures, and successfully turned the company profitable starting from the third fiscal year. Summary of Results We conducted detailed on-site interviews and investigations into the local subsidiary’s financial, accounting, legal, project management, troubleshooting, human resources, and labor situations.We identified numerous issues, including unpaid accounts receivable, outstanding taxes, contract disputes due to failed M&A, neglect of human resources and labor matters, communication errors with the parent company, discrepancies between reported financial figures and actual business performance, unnecessary outsourcing costs, and vendor selection challenges. Comment from […]

Local Government: Facebook Management for Inbound Promotion Aimed at the Thai Market

In preparation for an event to be held in Thailand, a Facebook page was set up and operated to attract customers and promote the event through SNS in advance. This contributed to attracting visitors to the event and gaining recognition. Our Support Comment from the person in charge The SNS operation for the local government involved many regulations, and it was important to pay attention to the content of the posts. However, instead of simply increasing followers, we focused on how to effectively reach the target users. This approach led to successful event attendance within a short period.

Local Government: Influencer Promotion for Singapore and Vietnam

We conducted an SNS promotion utilizing local influencers for inbound promotion targeting local governments and regional businesses in the Singapore and Vietnam markets. Our Support Comment from the person in charge It is often challenging to balance the preferences of influencers with the client’s expectations when managing social media posts. However, by assigning influencers with prior experience in local government promotion projects, we were able to smoothly coordinate the posts, ultimately leading to positive results.

Japanese Major Beverage Manufacturer: Conducted Field Survey in Thailand

A field survey was conducted with Thai households that regularly purchase competing beverage products in the Thai market, in order to gather insights for a beverage planned for sale in Thailand. Our Support Comment from the person in charge By conducting research that delves into the actual users’ living environments, it becomes possible to understand practical usage scenarios and deeper psychological factors. In many cases, this type of research helps in product development or discovering effective sales methods. Therefore, it can be considered an effective approach for conducting in-depth research that aligns with the actual details of the users’ lives.

Major Japanese Food Manufacturer: Conducting Quantitative Research in the Thai Market

We wanted to know the disposable income of the expected customer base for a new product to be sold in the Thai market and how much they would spend on a similar product, so we conducted an online quantitative survey with some degree of targeting. Our Support Comment from the person in charge The local food market is very large, and there are many local conglomerates competing with each other. In order to make data-based decisions, we conducted a large-scale quantitative survey using multiple media panels. We designed the survey by dividing the media panels to ensure that there was no overlap in user demographics.

Ministry: Conducting Research on Japanese Food (Italy, Spain, Canada, Vietnam, the UK, the USA)

Our Support Business Description In a large-scale survey project conducted in multiple countries, our company carried out an import-related Japanese food products survey at Japanese restaurants across six countries. The survey targeted local Japanese restaurant owners and involved detailed questionnaires regarding the status of ingredient procurement, procurement prices, sales prices, and customer demand. A total of 60 restaurants were surveyed. Comment from the person in charge Amid the global impact of the pandemic, a global survey was conducted as a preliminary fact-finding survey for the Ministry of Health and Welfare’s later support promotion project. It was not easy to approach restaurants during the pandemic, but with the support of our own partners, we were able to secure the target number […]

Supporting an Automotive Manufacturer in Launching a New Business in Southeast Asia

Request We would like to request support for the launch of a new business in the Mekong region utilizing our own assets, starting from initial consulting to service development, local operations, and manual creation. Our Support We began by participating in the client’s business concept and information organization. We then worked on the client’s project structure, utilization of existing resources and data, and local competition research, while providing support for business plan creation, service website creation, operation construction, on-site personnel allocation planning, manual creation, and more. We also provided comprehensive support for business start-up, including business plan creation, service website creation, operation construction, on-site staffing planning, manual creation, and more. Results Comment from the person in charge In this case, […]

Comprehensive Support for the Entry of a Digital Marketing Company into the Thai Market

Request For the first overseas expansion of a promotional media company into Thailand, we would like comprehensive support starting from the initial consultation during the business concept phase, business plan development, local market research, local entity registration, localization of services for Thai users, advice on building media platforms, customer acquisition marketing, sales support, and organizational development for the local entity. Our Support First, we conducted a hearing to understand the business concept, followed by creating a business plan in collaboration with the client. While refining the business plan, we began gathering necessary information and conducting local research. Together with stakeholders, we progressed with preparations for the business launch, incorporating required tasks into the schedule. I then entered Thailand and carried […]

Market survey for Japanese restaurants in Vietnam

Conducted a survey on the pricing and promotional activities of Japanese food at various Japanese restaurants in Vietnam. This involved listing the restaurants, conducting interviews, compiling the data, and preparing and presenting a report. Request We would like to request a survey on the pricing and promotional activities of Japanese food at Japanese restaurants in Vietnam. Our Support