Local Government: Facebook Management for Inbound Promotion Aimed at the Thai Market

In preparation for an event to be held in Thailand, a Facebook page was set up and operated to attract customers and promote the event through SNS in advance. This contributed to attracting visitors to the event and gaining recognition. Our Support Comment from the person in charge The SNS operation for the local government involved many regulations, and it was important to pay attention to the content of the posts. However, instead of simply increasing followers, we focused on how to effectively reach the target users. This approach led to successful event attendance within a short period.

Local Government: Influencer Promotion for Singapore and Vietnam

We conducted an SNS promotion utilizing local influencers for inbound promotion targeting local governments and regional businesses in the Singapore and Vietnam markets. Our Support Comment from the person in charge It is often challenging to balance the preferences of influencers with the client’s expectations when managing social media posts. However, by assigning influencers with prior experience in local government promotion projects, we were able to smoothly coordinate the posts, ultimately leading to positive results.

Japanese Major Beverage Manufacturer: Conducted Field Survey in Thailand

A field survey was conducted with Thai households that regularly purchase competing beverage products in the Thai market, in order to gather insights for a beverage planned for sale in Thailand. Our Support Comment from the person in charge By conducting research that delves into the actual users’ living environments, it becomes possible to understand practical usage scenarios and deeper psychological factors. In many cases, this type of research helps in product development or discovering effective sales methods. Therefore, it can be considered an effective approach for conducting in-depth research that aligns with the actual details of the users’ lives.

Major Japanese Food Manufacturer: Conducting Quantitative Research in the Thai Market

We wanted to know the disposable income of the expected customer base for a new product to be sold in the Thai market and how much they would spend on a similar product, so we conducted an online quantitative survey with some degree of targeting. Our Support Comment from the person in charge The local food market is very large, and there are many local conglomerates competing with each other. In order to make data-based decisions, we conducted a large-scale quantitative survey using multiple media panels. We designed the survey by dividing the media panels to ensure that there was no overlap in user demographics.