Marketing to Japanese Language Learners
Direct approach to overseas Japanese language learners with an interest in Japan
In marketing to Japanese language learners abroad, it’s common to target students in Japanese language schools or Japanese departments at local universities. We support your goals—such as recruiting students to study in Japan or expanding product awareness—through study abroad agents, university seminars, and study abroad fairs.
Are you facing any of these challenges with marketing to Japanese language learners?
We want to start by researching learning conditions and daily life realities
We want to increase the number of foreign students to Japan by holding study abroad fairs locally.
We want to strengthen promotions targeting online Japanese language learners
Let our consultants, who have experience doing business in many Asian countries, help you with your company's marketing efforts to Japanese language learners.
Pre-Marketing Research Support Available
Marketing to overseas learners of Japanese is a niche market with a clear target audience. For this reason, many companies and schools wish to start with a survey of the learning situation and lifestyle before implementing measures. We can assist you even in the initial research stage.
On-Site Event and Fair Management Operations
We provide support for study abroad fairs and seminars, from planning to operation. In cooperation with local Japanese language schools and universities, we draw the interest of participants with effective promotions aimed at the target audience. We carefully conduct preliminary hearings and meetings before the event.
Both offline and online support
We can organize fairs and events as offline measures as well as online measures. For online, we propose and execute promotions that utilize social networking sites, webinars, online advertisements, and other platforms that can easily reach your target audience.
Implementation Flow
We can respond within as little as 7 business days from your inquiry.
We will provide proposals tailored to your situation, so please feel free to consult with us first.
01. First time free
hearing
Please first reach out through the web form. A representative will contact you for an initial meeting.
02. Proposal of Plans
Based on the details gathered during the initial meeting, we will propose the most suitable plan tailored to your business and country.
03. Contract
We can accommodate various contract formats flexibly. Please feel free to consult with us.
04. Start
We generally anticipate full remote support, but in-person meetings are also possible. We can also discuss travel or on-site support options.
Consultation Examples and Our Solutions
Policies for Japanese language learners
Before entering a new market, we want to understand the size and growth potential of the target market.
While we may be able to share basic data on students at a particular school in the initial stages, more detailed information on students' learning and living conditions requires qualitative research design. We can assist you from the initial research stage.
Support for organizing study abroad fairs and seminars
We would like to hold study abroad fairs and seminars at universities to increase the number of foreign students in Japan, but do not know how to proceed.
We provide support from planning to operation of study abroad fairs and seminars. In cooperation with local Japanese language schools and universities, we conduct effective promotional activities aimed at target students to attract the interest of participants. In order to make seminars more attractive, we will support you from the creation of seminar and fair contents by conducting interviews and coordination with schools and other organizations in advance.
Planning and management of Japanese cultural events
We would like to plan an event targeting Japanese language learners who are interested in Japanese culture, but are not sure what kind of content would be effective.
We plan and organize a variety of events such as workshops, film screenings, cooking classes, and other events related to Japanese culture. We provide opportunities for participants to experience Japanese culture and increase their motivation to learn. We expect that these events will be more effective when held in conjunction with seminars and other events.
Utilization of online platforms
We would like to enhance our online promotion for Japanese language learners, but are not sure which platform would be most effective.
We propose promotional strategies utilizing online platforms that are easy to reach your target audience, such as social networking sites, webinars, and online advertisements. We support effective content creation and distribution.
Special offers and promotions for students
We would like to offer special offers and campaigns for Japanese language learners, but we can't come up with any concrete ideas.
Plan attractive offers and campaigns, such as scholarships, discount campaigns, and special course offerings specifically for students. Attract the interest of target students and encourage their participation.
Frequently Asked Questions and Answers
First, it is important to conduct research on the target market to understand the needs and interests of Japanese language learners. We support our clients from the initial research to the development of marketing strategies.
Effective promotion, attractive program content, and provision of information that meets the needs of participants are critical. We provide total support from planning to operation to ensure success.
It is important to provide content that matches the interests and concerns of local Japanese language learners and to select dates, times, and locations that are easy for them to attend. We plan and organize events that meet local needs.
Depending on the usage of the target audience, it is effective to utilize social networking sites (Facebook, Instagram, Twitter), webinars, and online advertising. We can assist you in selecting and operating the most appropriate platforms.
We offer special offers, discounts, and special events to attract students and develop the campaign in a way that makes it easy for them to participate. We provide support from planning to implementation and effectiveness measurement.
Case Studies
Private University
We would like to request that you hold study abroad fairs and seminars for Japanese language learners in Vietnam, as well as continuously disseminate information through SNS operation.
Our Support
- Selection of universities and language schools.
- Coordination of the annual study abroad fair schedule for the local Vietnamese community.
- Selection of seminar venue and design of measures to attract visitors.
- Establishment of a dedicated Facebook page and contact person for inquiries.
- Agency holding study abroad fairs twice a year.
- Organizing seminars on behalf of the company three times a year.
- Set KPIs for Facebook posts.
- Comment tally per post.
Results
Significant increase in the number of international students in the year following the start of the project.
The establishment of a local contact point has enabled ongoing communication with students, who until now have had difficulty contacting schools in Japan directly through Facebook.
The client had many unclear points regarding the collection of information related to study abroad and the application process for foreign students in Vietnam, but by approaching the client directly, the flow line was clarified.
Norihito Nishikawa
Representative Director and CEO, Social Zero Inc.
Over the past 13 years, he has been responsible for project management in more than 10 countries, establishment of overseas subsidiaries, organization and management of multinational teams, recruitment and training of foreign staff, turnaround of overseas operations, and overseas expansion of Japanese companies. We have a deep understanding of the cultural challenges Japanese companies face overseas and the difficulties foreign staff have with Japanese management and business practices, and we use this knowledge to provide solutions to improve performance and expand business.
Initial hearing - proposal is free of charge!
Please feel free to contact us first.
Our consultants will listen to your organization’s situation and challenges, and make a proposal.
Within two business days, our representative will contact you to schedule a meeting.
Operated by
SocialZero Corporation
Location: Tokyo, Japan
T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Representative
Tokujin Nishikawa, Representative Director and CEO
URL:.
https://social-zero.com/
