Overseas Advertising and Digital Marketing Support
Integrating digital and physical elements to maximize effectiveness. We provide comprehensive support for your overseas advertising.
We leverage a wide range of media—from digital to physical—to support your overseas advertising. By selecting and combining the most suitable channels for your needs, we effectively reach your target audience and maximize your advertising impact.
Do you have any of the following challenges with your overseas advertising?
Want to make a strong impression on a large number of people in a short period of time through international advertising
Want to advertise at international events and festivals
Want to launch a campaign for a Japanese company or store overseas
Leave your overseas advertising concerns to our consultants, who have experience doing business in many Asian countries.
Support for Large Advertisements in Airports and More
If you wish to advertise to a broad target audience, you may wish to run high-impact images and messages at commercial facilities, airports, and other locations where people are likely to pass by and look for your advertisement. We can also handle the necessary negotiations and confirm regulations for advertising at local commercial facilities and airports.
Advertising Opportunities at Overseas Limited-Time Events
Campaigns can also be conducted using limited time events for local audiences. Direct promotion to visitors through booths set up at events and public viewing. Further synergistic effects can be expected by combining advertising with sample distribution, etc.
Collaboration with Nikkei companies and overseas shops
Promotions are also available for popular overseas Japanese restaurant chains and local schools. Be creative and reach your target audience directly. We can make a variety of suggestions, such as inserting special advertisements into menus or incorporating your brand into in-store decorations.
How to differentiate advertising strategies based on target range and demographics abroad
To reach a broad target audience with advertisements, it is possible to reach them through large screens at commercial facilities and airports where large PV can be expected, outdoor advertisements such as public viewing at event venues, and large-scale online advertisements.
On the other hand, if you want to target a specific audience, you can choose to use SNS to target specific audiences, or to tie up with a Japanese restaurant chain for a limited period of time.
We implement various strategies tailored to each country and target audience.
Implementation Flow
We can respond within as little as 7 business days from your inquiry.
We will provide proposals tailored to your situation, so please feel free to consult with us first.
01. First time free
hearing
Please first reach out through the web form. A representative will contact you for an initial meeting.
02. Proposal of Plans
Based on the details gathered during the initial meeting, we will propose the most suitable plan tailored to your business and country.
03. Contract
We can accommodate various contract formats flexibly. Please feel free to consult with us.
04. Start
We generally anticipate full remote support, but in-person meetings are also possible. We can also discuss travel or on-site support options.
Consultation Examples and Our Solutions
Proposal of effective overseas advertising measures
We would like to advertise our products in overseas markets to increase awareness, but would like to consult with someone who understands the local culture and users to determine what type of advertising would be most effective.
The content of an advertisement varies greatly depending on the target audience, country characteristics, and budget. Even an advertisement that can generate a large amount of PV will not be effective if it does not reach your target audience. Our local experts will give you advice on what is effective in getting your ads recognized by your target audience, especially in overseas markets.
Use of large screen advertising
You want to make a strong impression on a large number of people in a short period of time, but want to know which location and method will work best for you.
By placing large screen advertisements in high-traffic areas such as commercial facilities and airports, and by playing visually impactful images and messages, a wide range of targets can be effectively reached. This makes them ideal for temporary campaigns or new product announcements.
Targeting Strategies for SNS Advertising
You want to advertise effectively to a specific target audience, but do not know how to utilize SNS advertising.
Since SNS ads allow for detailed target demographics, data such as age, gender, interests, and region are used for optimal targeting. This allows us to achieve higher conversion rates. Since each country and target audience has its own effective SNS platform, we will propose the best plan for you.
Advertising Collaboration with Restaurant Chains
We want to increase brand awareness among restaurant customers and students at Japanese restaurants and schools.
Popular overseas Japanese restaurant chains and local schools can offer limited-time promotions, although conditions vary. By inserting special advertisements on menus, incorporating branding into restaurant décor, or placing advertisements in specific areas of the premises that students and parents see on their way to and from school, you can directly reach your target audience and increase brand awareness.
Promotion at event venues
You want to promote your company effectively at overseas events and festivals, but do not know how exactly to do so.
Directly promote your products and services to visitors by setting up booths at event venues and through public viewing. Through sample distribution and demonstrations, we communicate the appeal of our products and services to attract the interest of attendees. In particular, interweaving promotional measures with the opening of booths at overseas local travel expos and other events will attract more visitors and increase the time spent at the event, making it possible to create a system that will make the promotion more effective.
Online Advertising Optimization
We want to maximize the performance of our online advertising for foreign markets.
Utilizing online advertising platforms such as Google Ads and Facebook Ads, we will select keywords, optimize ad text, and adjust targeting settings. We maximize advertising effectiveness through regular performance analysis.
Frequently Asked Questions and Answers
First, it is important to clarify the target market and target audience, and set advertising objectives. We assist you in these steps and propose effective advertising strategies.
It depends on the target market and objectives. Large screen ads and online ads are effective for mass audiences, while SNS ads and tie-up ads are effective for specific target groups. We will select and propose the most appropriate media.
It is important to provide content that is appropriate for the target audience through detailed targeting settings. Regular performance analysis and optimization of ad texts and visuals are also effective. We can assist you in these processes.
Promoting at events allows for direct engagement and can strongly impress attendees with the appeal of your brand and products. Immediate feedback can also be obtained through sample distribution and demonstrations.
Measured using key performance indicators such as click rate, conversion rate, reach, and number of impressions. We provide regular reports and suggest improvements to your advertising strategy.
Examples of Support
Ministries and Agencies
We would like to request the use of outdoor advertising for a promotional project to promote Japanese food to markets in Asian countries.
Our Support
- We proposed effective OOH measures for Vietnam, a market we were in charge of.
- Calculate the number of PVs and expected reach to the target audience.
- The commercial video (30 seconds) was distributed to each passenger on the internal monitors of 150 Grab taxis running in the city.
Results
400,000 PV was achieved, exceeding the target PV.
Norihito Nishikawa
Representative Director and CEO, Social Zero Inc.
Over the past 13 years, he has been responsible for project management in more than 10 countries, establishment of overseas subsidiaries, organization and management of multinational teams, recruitment and training of foreign staff, turnaround of overseas operations, and overseas expansion of Japanese companies. We have a deep understanding of the cultural challenges Japanese companies face overseas and the difficulties foreign staff have with Japanese management and business practices, and we use this knowledge to provide solutions to improve performance and expand business.
Initial hearing - proposal is free of charge!
Please feel free to contact us first.
Our consultants will listen to your organization’s situation and challenges, and make a proposal.
Within two business days, our representative will contact you to schedule a meeting.
Operated by
SocialZero Corporation
Location: Tokyo, Japan
T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Representative
Tokujin Nishikawa, Representative Director and CEO
URL:.
https://social-zero.com/
