International Influencer Marketing
Influencer Marketing that Prioritizes Quality Over Quantity for Strong Target Impact
We work with members who are familiar with the local culture and market characteristics based on a deep understanding of the characteristics of your services and products to assign the most appropriate influencers. We assign influencers who maximize the value of your brand, not just the number of followers or name recognition.
Are you facing any of these challenges with international influencer marketing?
Unclear about how to choose and assign overseas influencers
Want to effectively reach core target audiences, not just broadly
Want influencers to communicate after gaining a deep understanding of our products
Let our consultants, who have experience doing business in many Asian countries, handle your company's overseas influencer marketing concerns.
Selecting High-Quality Individuals to Reach the Target Audience
Just because you have a large number of followers does not necessarily mean that you will be effective. We first gain a deep understanding of your services and products, and then work with members who are familiar with international influencers to select the best influencers for your products.
Propose Effective Communication Methods to Maximize Impact
Simply posting PR content on influencers' SNS platforms may not have the desired effect. For example, we will propose measures that will be more effective, such as combining a campaign that utilizes local real stores with the influencer's SNS posts.
Support for Building Relationships with Influencers
We will propose influencers who already have a relationship with us and a proven track record to ensure a stable effect. We can also provide support such as regular information exchange, product offerings, and collaborative events to help influencers become familiar with your brand.
Our Commitment to Increasing the Success Rate of Influencer Marketing
In influencer marketing, based on the target market and the characteristics of the influencer, we will make the best assignment for your products, facilities, etc. and discuss a promotion plan.
Influencers are not just about being well known or having a large number of followers. We analyze influencers’ personalities and social networking platforms before assigning them.
Building relationship values with influencers is also an important factor.
If the influencer who is promoting the product or location likes it, it often leads to more effective posts and better suggestions from the influencer.
For this reason, we recommend influencers with strong relationship values in specific markets for our proposals.
Implementation Flow
We can respond within as little as 7 business days from your inquiry.
We will provide proposals tailored to your situation, so please feel free to consult with us first.
01. First time free
hearing
Please first reach out through the web form. A representative will contact you for an initial meeting.
02. Proposal of Plans
Based on the details gathered during the initial meeting, we will propose the most suitable plan tailored to your business and country.
03. Contract
We can accommodate various contract formats flexibly. Please feel free to consult with us.
04. Start
We generally anticipate full remote support, but in-person meetings are also possible. We can also discuss travel or on-site support options.
Consultation Examples and Our Solutions
Influencer Assignment
We have no knowledge of overseas influencers and would like to know what kind of influencers we should ask and what we should ask them to post to be effective.
There are many different categories of influencers, and their areas of expertise differ depending on your company's objectives, such as who you want to spread awareness of your products and services, and how you want them to be used. Once you have decided on the target country, target audience, and products you want to promote, our experienced staff will assist you in selecting the most appropriate influencers and the content of their posts.
Building relationships with influencers
You want to build a good relationship with influencers but do not know how to approach them.
The key to building relationships with influencers is ongoing communication and building trust. We help influencers become familiar with your brand through regular information exchanges, product offerings, and collaborative events. We also work with influencers who make a good impression on us once we have worked with them to build mutual trust by continuing to work with them on an ongoing basis, but just as in a normal relationship, it is necessary to take the time to develop the relationship.
Suggestions for effective submission content
I can't come up with specific post content or campaign ideas for requesting influencers.
Our experts analyze influencers' follower characteristics and market trends to suggest effective post content and campaign ideas. We use a variety of techniques to tap into the creativity of influencers, including stories, live broadcasts, content series, and more. We work with influencers to develop the most effective posts by sharing business objectives, consumption, and services.
Measuring the Effectiveness of Influencer Campaigns
I don't know how to measure the effectiveness of influencer marketing.
We use metrics such as engagement rates, follower growth, click rates, and conversion rates to measure the effectiveness of our campaigns. We analyze these data and provide reports to help you identify success factors and areas for improvement for your campaign, which you can then apply to your next campaign. If you want to follow the product purchase process with numerical data, it differs depending on whether it is a physical store or an e-commerce site, and it is often difficult to track the process from the influencer post to the final purchase with accurate numerical data. There are also ways to measure sales changes after the campaign period.
Adaptation to local markets
You want to use influencers for overseas markets, but don't know how to plan a campaign that adapts to local culture and trends.
We gain a deep understanding of the culture and trends in each country and plan campaigns accordingly. We use popular local influencers and incorporate country-specific communication styles and content formats to create promotions that resonate with target audiences.
Frequently Asked Questions
The quality of followers, engagement rate, fit in their area of expertise, and past performance are all important in influencer selection. We comprehensively evaluate these factors and recommend the most suitable influencers.
It is important that the contract clearly states the number of posts, content, platforms to be used, compensation, and duration. The rights and scope of use of the content should also be agreed upon in advance.
We determine the success of your campaign based on KPIs such as engagement rate, follower growth, click rate, and conversion rate. We provide detailed reports and suggest areas for improvement for your next campaign.
For foreign markets, it is important to understand local cultures and trends and create content that adapts to them. We can help you overcome cultural differences with the support of our local market knowledgeable staff.
Ongoing communication, regular collaboration, and building relationships that take into account the interests of both parties are critical. We can help you build relationships with influencers and help you establish long-term collaborations.
Case Studies
Hokkaido Regional Tourism Organizations
I would like to request local influencer promotion for the purpose of inbound promotion of our province to the Singapore and Vietnam markets.
What we do
- Conduct interviews with local governments regarding their regulations, inbound target groups, and target figures.
- Select venues that can be expected to attract visitors by narrowing down the target audience.
- Selection of leading local influencers in Singapore.
- Selection of leading local influencers in Vietnam.
- Agreements on the content, frequency, and duration of posts on each social networking platform.
- Set KPIs for each submission.
- Comment tally per post.
The number of reach exceeded the municipality's expected target KPI of about 20%.
Approximately 40% more comments compared to each influencer's regular post.
Norihito Nishikawa
Representative Director and CEO, SocialZero K.K.
Over the past 13 years, he has been responsible for project management in more than 10 countries, setting up overseas subsidiaries, organizing and managing multinational teams, recruiting and training foreign staff, revitalizing overseas operations, and expanding Japanese companies overseas. We have a deep understanding of the cultural challenges Japanese companies face overseas and the difficulties foreign staff have with Japanese management and business practices, and we use this knowledge to provide solutions to improve performance and expand business.
Initial hearing - proposal is free of charge!
Please feel free to contact us first.
Our consultants will listen to your organization’s situation and challenges, and make a proposal.
Within two business days, our representative will contact you to schedule a meeting.
Operated by
SocialZero Corporation
Location: Tokyo, Japan
T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Representative
Tokujin Nishikawa, Representative Director and CEO
URL:.
https://social-zero.com/
