FAM Trips and Foreign Media Invitations
Showcasing Our Brand and Japan’s Local Appeal
through Global Media Partnerships
We offer comprehensive support to maximize impact by deeply understanding the needs of target audiences and considering the unique characteristics of each local media outlet.
Are you facing any of these challenges with inviting foreign media?
We want to increase our recognition overseas in anticipation of inbound tourism demand
We want to showcase Japan’s hidden regional attractions to international tourists
We want to invite local media to support our promotional efforts on-site
Let our consultants, who have experience in doing business in many Asian countries, take care of your company's overseas media invitations.
Support for all aspects of strategy development and implementation
When inviting guests, we will accompany you from the first step of clarifying the target audience and appealing message. We then provide one-stop support for the selection of the most appropriate media platform, including print media and influencers, and the provision of FAM trip experiences.
Assistance in planning and implementing FAM trips is also available
We can plan and execute FAM trips that highlight the unique attractions of the region. We offer comprehensive assistance in coordinating travel arrangements, creating detailed itineraries showcasing key destinations, and providing cultural insights and local experiences. We help journalists to better communicate the attractions of the region.
Combining traditional media and SNS
By integrating traditional and social media, we can achieve broad reach and high engagement. We maximize the effectiveness of your campaign by building an overall unified promotional strategy that leverages the strengths and characteristics of both media.
Promotion Strategy and Effective Approaches
through Foreign Media Invitations
When conducting promotions by inviting foreign media, it is important to first clarify to whom and what you wish to appeal. Then, select media that can efficiently reach the target market’s user base. Select appropriate platforms such as print and digital media, influencers, and bloggers.
Next, we invite foreign media to visit Japanese facilities, tourist attractions, foreign restaurants, and events, and request local media outlets to place article ads and post tie-ups on SNS platforms. This will promote awareness among target users and lead to purchasing activities.
In particular, we have many cases for local governments in inbound tourism promotions. FAM trips (media invitation projects) not only in Asian countries but also in Western countries are very effective in raising awareness of attractive Japanese tourist attractions, facilities, stores, and products that are not yet known overseas. We have a great deal of experience in this business.
Consultation Examples and Our Solutions
Promotion Strategy Proposals through Foreign Media Invitations
We are considering promoting our products in overseas markets. Currently, our products are only sold in Japan, but in anticipation of future inbound demand, we would like to expand awareness of our products to potential customers overseas as soon as possible. We would like to consult with someone who understands local culture and users to determine what kind of media would be most effective.
When encouraging inbound customers to purchase products, the target market can be selected based on data on the countries and age groups of the inbound customers actually visiting Japan and the characteristics of the products, and local promotions can be conducted by inviting media that can reach potential customers efficiently. When inbound customers from overseas purchase products in Japan, it is useful to let them know information about the product, such as information on retailers, how to get there, and how to make purchases, and to create a sense of premium products that can only be purchased in Japan, which will lead to their subsequent overseas expansion. We have many examples of overseas media invitation promotions of local retailers' products and local governments' promotions of tourist attractions, and we have the know-how to provide expert support.
Planning and Execution of FAM Trips for Foreign Media
We want to promote the hidden charms of our region to foreign tourists, but we don't know how to organize FAM trips for foreign journalists and travel bloggers.
Plan and execute comprehensive FAM trips that highlight the unique attractions of the region. We coordinate travel arrangements, create detailed itineraries showcasing key destinations, and provide cultural insights and local experiences to help journalists communicate the attractions in a way that is easy to convey to their audiences. If you would like to communicate the attractions of these destinations, please contact our experts to work with a travel agency to create a route designed for a tour product, or to create an individualized approach to appealing to individual tourists.
Integrating Social Media Campaigns with Traditional Media
We want to integrate social media campaigns and traditional media to create a unified promotional strategy.
Design a marketing strategy that integrates social media campaigns with traditional media. Utilize simultaneous content releases, cross-promotional tactics, and traditional media features to drive traffic to social media for unified and effective promotion.
Effective Engagement of Influencers and Bloggers
I want to promote a tourist attraction or event globally, but need advice on how to select the right influencers and bloggers and plan an effective campaign.
Plan and execute effective campaigns by identifying influencers and bloggers who are aligned with target audiences and have high reach and engagement. We create engaging content, work with influencers to tailor posts and stories, and track campaign performance to maximize impact. Influencers often specialize in different categories, such as travel, beauty, or food, for example, and just because they are well-known does not mean they are a good fit for your service or product.
Increasing Brand Awareness through Collaboration with Local Media
You want to increase brand awareness in a specific foreign market but don't know how to collaborate with local media.
Through collaboration with leading local media outlets, we will publish feature articles, article ads, interviews, and more. This strategic media coverage increases credibility and awareness among local consumers. Blind media placements can be ineffective and only consume extra budget. We can assist you in selecting the most effective media outlets and how to best present your content.
Frequently Asked Questions and Answers
Start by identifying your target audience and the message you want to convey. This will enable you to select the most appropriate media platform. We can assist you with everything from strategy development to execution.
Analyze target market and product characteristics and recommend the most appropriate media platforms. This includes print and digital media, influencers, and bloggers.
FAM trips have the effect of increasing credibility and interest in the audience by providing first-hand accounts of first-hand experiences by media personnel. This exposure through first-hand experience contributes significantly to the awareness of the destination.
Measures effectiveness using metrics such as media reach, engagement rates, website traffic, and sales conversions. Provides detailed reporting and analysis to assess campaign impact.
Integrating traditional and social media allows for broad reach and high engagement. Maximize the effectiveness of your campaign by building a unified promotional strategy that leverages the strengths of both.
Support Achievements
Tohoku Local Government
We would like to request the invitation of influential media for the purpose of inbound promotion of our prefecture to the Thai market and promotion of local business facilities.
Reach of influencers on social networking platforms that exceeded the target.
The number of publications in the travel media also exceeded the average PV of the same media by 35%.
Preliminary reactions to the anticipated tour route were obtained from many users' comments on the influencers' social networking posts.
Norihito Nishikawa
Representative Director and CEO, SocialZero K.K.
Over the past 13 years, he has been responsible for project management in more than 10 countries, setting up overseas subsidiaries, organizing and managing multinational teams, recruiting and training foreign staff, revitalizing overseas operations, and expanding Japanese companies overseas. We have a deep understanding of the cultural challenges Japanese companies face overseas and the difficulties foreign staff have with Japanese management and business practices, and we use this knowledge to provide solutions to improve performance and expand business.
Initial hearing - proposal is free of charge!
Please feel free to contact us first.
Our consultants will listen to your organization’s situation and challenges, and make a proposal.
Within two business days, our representative will contact you to schedule a meeting.
Operated by
SocialZero Corporation
Location: Tokyo, Japan
T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Representative
Tokujin Nishikawa, Representative Director and CEO
URL:.
https://social-zero.com/
