On-Site Market Survey Services Abroad
On-Site Surveys for User Insights and Data-Driven Marketing
Our on-site survey service collects specific data on-site that is useful for product improvement and marketing strategies. Through direct observation surveys and interviews at users’ homes and other locations, we gain a deep understanding of users’ real-life situations, how your products are actually used, and the issues and needs they perceive.
Are you facing any of these challenges with on-site market surveys abroad?
We want to know how local users are using the product
We want to learn how local culture and customs affect product usage
We want to gather genuine feedback on the challenges and needs of users
Let our consultants, who have experience in doing business in many Asian countries, help you with your company's on-site market survey concerns.
In-home visits to observe product usage scenarios
We visit the homes of users for whom we have obtained appointments and conduct observational surveys of product use. By conducting surveys that go into the user's living environment, we can gain an understanding of practical situations and deep psychology, which can lead to a review of product development and sales strategies.
Thorough investigation of the impact of local culture and customs on users
We understand local culture and customs and analyze how this affects product usage and user values. This helps us develop product improvements and marketing strategies that are appropriate for the local market. We can also conduct local research on competing and similar products.
In-depth interviews to explore underlying psychological factors
Using deep interviewing techniques, we dig deep into users' emotions, values, product expectations, and dissatisfaction to elicit their true feelings. This provides valuable insights to understand users' latent needs and lead to the realization of more effective measures.
Implementation Flow
We can respond within as little as 7 business days from your inquiry.
We will provide proposals tailored to your situation, so please feel free to consult with us first.
01. First time free
hearing
Please first reach out through the web form. A representative will contact you for an initial meeting.
02. Proposal of Plans
Based on the details gathered during the initial meeting, we will propose the most suitable plan tailored to your business and country.
03. Contract
We can accommodate various contract formats flexibly. Please feel free to consult with us.
04. Start
We generally anticipate full remote support, but in-person meetings are also possible. We can also discuss travel or on-site support options.
Consultation Examples and Our Solutions
Understand the actual use of the product
We want to know specifically how local users are using our products.
We visit users' homes to observe how they use our products. Through interviews with users, we will also gain a detailed understanding of usability and areas for improvement, and provide feedback that will help us improve our products.
Understanding Users' Underlying Psychology
We want to know how users feel and think about our products.
We use deep interviewing techniques to delve into users' emotions, values, product expectations, and dissatisfaction. This allows us to understand users' true intentions and provide insights that can be used for marketing and product development.
Positioning of the Product in the Living Environment
We want to understand how the product is positioned in the user's life.
We observe the user's entire living environment to understand how the product is used and how it relates to other products and services. This clarifies how the product is used and its positioning in the market.
Discovering Hidden Needs
We want to discover the potential needs of local users.
Through dialogue with and observation of users, we discover latent needs and issues of which they are unaware. This provides basic data for generating ideas for new products and services.
Understanding the cultural context
We want to know how local culture and customs affect the use of our products.
Understand local culture and customs and analyze how this affects product usage and user values. This allows us to develop product improvements and marketing strategies that are appropriate for the local market.
Frequently Asked Questions and Answers
On-site market surveys enable direct observation of product usage and in-depth psychology in users’ real life environment, and thus collect concrete data useful for product improvement and marketing strategies.
Survey targets are selected based on target markets and product user profiles. We utilize our local network to recruit appropriate target audiences.
Survey results can be used to identify product improvements, develop new products, and formulate marketing strategies. Decisions can be made based on specific data.
It depends on the scale and purpose of the survey, but usually takes from a few days to a few weeks. Additional time is required for preliminary survey design and identification of target users, but we can be flexible based on your survey plan.
Depending on the content and scale of the survey, a detailed estimate will be provided upon request. We will listen to your requests and propose a cost-effective survey.
Case Studies
Major food manufacturer
We would like to conduct an on-site survey of the process of regular purchase of competing products for beverages that we plan to sell in the Thai market.
Our Support
- Listing survey of local target families in Thailand.
- Site visit design.
- Conducted a total of 3 home visits.
- Compilation of survey results and report writing.
Results
Successfully grasped detailed consumer realities such as user psychology and purposes based on situations in which beverages are actually consumed at home in order to start sales of beverages in the health field.
Utilized as R&D data prior to product sales.
Obtain valid data on subscription products.
Norihito Nishikawa
Representative Director and CEO, Social Zero Inc.
Over the past 13 years, he has been responsible for project management in more than 10 countries, establishment of overseas subsidiaries, organization and management of multinational teams, recruitment and training of foreign staff, turnaround of overseas operations, and overseas expansion of Japanese companies. We have a deep understanding of the cultural challenges Japanese companies face overseas and the difficulties foreign staff have with Japanese management and business practices, and we use this knowledge to provide solutions to improve performance and expand business.
Initial hearing - proposal is free of charge!
Please feel free to contact us first.
Our consultants will listen to your organization’s situation and challenges, and make a proposal.
Within two business days, our representative will contact you to schedule a meeting.
Operated by
SocialZero Corporation
Location: Tokyo, Japan
T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Representative
Tokujin Nishikawa, Representative Director and CEO
URL:.
https://social-zero.com/
