Hosting local events overseas
Outputs that understand both your brand and the local culture
accurately convey your company's appeal
Advance preparation is the key to a successful overseas event. We can take care of everything from event planning to execution, as well as pre-event customer attraction. There are a few tricks to creating a space for an overseas event, such as adjusting the design to suit each country. We will provide you with advice based on our know-how.
Do you have any of these challenges in organizing local events overseas?
I want to effectively advertise before holding or participating in an event overseas.
I would like to know the key points of managing an event with consideration for local culture.
I want to decorate my booth effectively, but what should I do?
Let our consultants, who have experience doing business in many Asian countries, help you with your company's overseas local event organization needs.
We also help with pre-event promotions
Create effective pre-event promotions to generate interest in your event among your target audience in advance of the event. Especially when holding a stand-alone event, unlike attracting booth visitors at an existing event, it is important to design a pre-event attraction. We will propose the most appropriate measures.
Management of events that match the local culture
For overseas events, it is important to respect local culture and customs and plan events that incorporate the unique characteristics of each country. Our staff is well versed in the culture of each country and will support smooth event management. Please be assured that our contact is available in Japanese.
Total support for space and booth decoration on the day of the event
Visually eye-catching designs, such as the use of brand colors, are effective in decorating event booths. However, for overseas events, it is also important to intentionally incorporate designs that are easily accepted locally. We will propose the most suitable design for your company based on our extensive experience.
Intentionally attracting and retaining people for effective overseas event management
When holding a local event overseas, there are two ways to organize an event: a stand-alone event or a booth at an existing event. Regardless of the method used, if people do not gather at the event, it will not be effective in attracting visitors.
Therefore, planning the entire event by systematically designing the flow of people, dwell time, and attracting visitors will increase the effectiveness of the event. Especially at travel expos and existing events where many booths are gathered, the key to success is measures to attract visitors and keep them there for a long time. Deliberate design is important, taking into account that people tend to naturally gravitate to places where people congregate due to synchronized behavior.
Implementation Flow
We can respond within as little as 7 business days from your inquiry.
We will provide proposals tailored to your situation, so please feel free to consult with us first.
01. First time free
hearing
Please first reach out through the web form. A representative will contact you for an initial meeting.
02. Proposal of Plans
Based on the details gathered during the initial meeting, we will propose the most suitable plan tailored to your business and country.
03. Contract
We can accommodate various contract formats flexibly. Please feel free to consult with us.
04. Start
We generally anticipate full remote support, but in-person meetings are also possible. We can also discuss travel or on-site support options.
Consultation Examples and Our Solutions
Preparation and Attracting Visitors to Overseas Events
We are considering exhibiting a booth at an event overseas, but would like to know where to start preparing and how to attract visitors.
It is no exaggeration to say that preparation is almost everything at an event, and although the organizer will prepare the basic booth setup for exhibiting at an existing event, it is rare for them to take into account the decorations and visitor-attracting activity measures. In other words, you can make a big differentiation by designing the booths to attract and retain visitors well in advance. Without this preparation, even if you exhibit a booth at an event that is expected to draw a large number of visitors, you will find that no one comes to your booth. We have seen many cases in which exhibitors have only a basic booth provided by the organizer, and have not even been able to distribute pamphlets to visitors because no one came to their booth, even though they had brought pamphlets from Japan and expected to distribute them to many visitors on the day of the event. In order to avoid such a situation, our experts, who have experience in organizing both large and small scale overseas events, will support you.
Planning effective activities in the booth
I don't know how to plan effective activities in my booth at events.
In-booth activities are important to attract visitors and keep them there longer. For example, demonstrations, tastings/tastings, workshops, games and raffles can be organized to draw attention to your booth by making it more participatory.
Effective advertising and promotion methods
You want to advertise effectively before an event, but are not sure what promotional methods will work.
A multifaceted approach to pre-event publicity is effective, including SNS advertising, local media, and tie-ups with influencers. Develop an effective promotional plan for your target audience to generate interest in your event in advance. If you are considering holding a stand-alone event, we can propose the most appropriate promotional measures, as designing a pre-event promotional plan is especially important, unlike attracting booth visitors to an existing event.
Event planning that takes into account local culture and customs
We need to plan events that take into account local culture and customs, but we don't know how to deal with them.
We understand the culture and customs of each country and plan events accordingly. We support the success of your event by providing content that resonates with your target audience while respecting the local culture. In some countries, there are restrictions on the promotion of alcoholic beverages, such as those allowed in Japan, or policies that are popular, etc.
Measuring effectiveness and providing feedback
We want to know how to measure the effectiveness of the event and get feedback to use next time.
To measure the effectiveness of events, we collect and analyze data such as visitor counts, surveys, and SNS engagement rates. This allows us to identify areas for improvement and success factors for the next event, and supports further effective event management.
Frequently Asked Questions and Answers
You need to establish your target audience, clarify the purpose and goals of your event, and develop a detailed event plan. We can assist you in these preparations to ensure an effective event.
A visually eye-catching design is important for booth décor. Brand colors, clear messaging, and interactive displays are all effective. We offer professional design services tailored to your company based on our extensive experience.
SNS advertising, email marketing, and tie-ups with local media are effective in attracting visitors prior to the event. In addition, utilizing influencers to announce the event in advance is also effective in foreign countries.
To measure the effectiveness of activities, we use metrics such as number of participants, survey results, social networking shares, increase in followers, and number of items distributed. We provide detailed reports and suggest improvements for the next time.
It is important to respect local culture and customs and plan events that incorporate the unique characteristics of each country. Our staff is well versed in the culture of each country and will support the smooth operation of your event.
Case Studies
Tohoku Local Government
We would like to request to hold an independent local event for the purpose of inbound promotion of our prefecture to the Vietnamese market.
Our Support
- Conduct interviews with local governments regarding their regulations, inbound target groups, and target figures.
- Select venues that can be expected to attract visitors by narrowing down the target audience.
- Invitation of leading local media in Vietnam.
- Invitation of prominent local influencers in Vietnam.
- Assigning event companies and proposing construction and content.
- Analysis of how to attract visitors and the flow line of the venue and the placement of each activity, taking into account the dwell time at each location.
- Measures to attract customers through the use of advance promotion on social networking sites.
- Negotiated tie-up with Vietnam’s largest airline.
- Negotiated tie-up with Vietnam’s largest travel agency.
Results
Achieved the largest travel product sales at the event site for one day for Vietnam's largest travel agency.
Planned charter sales volume, 250% achieved.
Achieved six major media placements against a target of two.
Social networking campaigns have led to a significant increase in the number of visitors.
A survey of visitors to the event showed that many visitors came to the event as a result of the Facebook post, proving the effectiveness of targeted advertising.
North Kanto Local Government
We would like to request a booth at a local travel expo for the purpose of inbound promotion of our prefecture to the Thai market.
Our Support
- Conduct interviews with local governments regarding their regulations, inbound target groups, and target figures.
- Securing a booth at the Travel Expo event.
- Invitation of prominent travel influencers from Thailand.
- Launching a social networking policy to attract customers in advance.
- Proposal of booth decorations, activity measures and time schedule in the booth.
- Arrangement of interpreting staff for events.
- PR plan and MC assignment on stage.
Results
Attracted a large number of visitors at the largest travel expo event in Thailand.
Achieved 200% of target comparison of railroad ticket sales during inbound visits to Japan.
Influencer tie-up projects to attract a large fan base and to be featured in local media.
The number of visitors increased significantly due to the advance social networking campaign.
Norihito Nishikawa
Representative Director and CEO, SocialZero K.K.
Over the past 13 years, he has been responsible for project management in more than 10 countries, setting up overseas subsidiaries, organizing and managing multinational teams, recruiting and training foreign staff, revitalizing overseas operations, and expanding Japanese companies overseas. We have a deep understanding of the cultural challenges Japanese companies face overseas and the difficulties foreign staff have with Japanese management and business practices, and we use this knowledge to provide solutions to improve performance and expand business.
Initial hearing - proposal is free of charge!
Please feel free to contact us first.
Our consultants will listen to your organization’s situation and challenges, and make a proposal.
Within two business days, our representative will contact you to schedule a meeting.
Operated by
SocialZero Corporation
Location: Tokyo, Japan
T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Representative
Tokujin Nishikawa, Representative Director and CEO
URL:.
https://social-zero.com/
