Japanese Major Beverage Manufacturer: Conducted Field Survey in Thailand
A field survey was conducted with Thai households that regularly purchase competing beverage products in the Thai market, in order to gather insights for a beverage planned for sale in Thailand. Our Support Comment from the person in charge By conducting research that delves into the actual users’ living environments, it becomes possible to understand practical usage scenarios and deeper psychological factors. In many cases, this type of research helps in product development or discovering effective sales methods. Therefore, it can be considered an effective approach for conducting in-depth research that aligns with the actual details of the users’ lives.