海外現地プロモーション

Japanese software development company: Formulation and implementation of a recruitment strategy using SNS operations in the Philippines

We supported the recruitment activities for a Japanese software development company’s first overseas expansion by conducting recruitment activities using SNS for their local subsidiary. Our Support Comment from the person in charge Recruitment for Japanese companies that are not yet well known in the local market is particularly difficult in the initial phase, and it is difficult to attract good candidates. By maintaining continuous operations, the quality of applicants improved, contributing to the strengthening of the organization.

Local Government: Facebook Management for Inbound Promotion Aimed at the Thai Market

In preparation for an event to be held in Thailand, a Facebook page was set up and operated to attract customers and promote the event through SNS in advance. This contributed to attracting visitors to the event and gaining recognition. Our Support Comment from the person in charge The SNS operation for the local government involved many regulations, and it was important to pay attention to the content of the posts. However, instead of simply increasing followers, we focused on how to effectively reach the target users. This approach led to successful event attendance within a short period.

Local government: Booth Exhibition at the Travel Fair in Thailand

We set up a booth for the local government at Thailand’s annual travel fair, which is expected to attract around 500,000 visitors. For inbound promotion purposes, we implemented various strategies and prepared novelties to attract visitors to the booth and ensure a prolonged stay, resulting in a booth that consistently attracted a large number of visitors throughout the event. Our Support Comment from the person in charge The annual travel fair in Thailand attracts an estimated 500,000 visitors, making booth attraction strategies a key factor for success. Having a deep understanding of what resonates with Thai visitors, including effective booth activities and attractive novelties, we ensured a constant flow of visitors to the booth, so much so that staff struggled […]

PR Campaign for the Kanto Region Targeting the Thai Market

As part of the inbound tourism promotion for the Tohoku region, the prefectural government implemented a promotional campaign by exhibiting at a local travel fair in Thailand. By collaborating with local travel agencies, the campaign aimed to promote the sale of travel products, contributing to increased foot traffic to the booths and boosting product sales. Request We would like to request the invitation of influential media for the purpose of inbound promotion of our prefecture to the Thai market and promotion of local business facilities. Our Support

Top Sales Support Project in Thailand

In support of the governor’s top sales efforts for a prefecture in the Kanto area, we conducted a survey of local travel agencies and SNS promotion activities in Thailand. After the top sales event, we saw an increase in tour bookings with local travel agencies and carried out an effectiveness analysis of the SNS campaigns. As a follow-up measure, we implemented additional inbound tourism strategies through SNS promotions.

Southeast Asia Promotion Project – Multiple Prefectural Governments of the Northern Kanto Region

Provided support for a local travel expo exhibit as part of a Southeast Asia promotion project organized jointly by several prefectural governments in the northern Kanto region. In collaboration with local travel agencies, we contributed to the sales of many travel products.

Snow Tourism Local Event Participation “Sweden” – Hokkaido Area Tourism-Related Organization

As part of the Hokkaido area tourism organization’s snow tourism promotion, we collaborated with a local event company in Sweden to support the setup and decoration of a booth for the snow tourism travel fair.

Inbound Event Planning Partnership with Russian Airlines

In coordination with the launch of a charter flight service to Hokkaido and negotiations with Russian authorities, a solo promotion in Vladivostok was planned in partnership with businesses in Moscow. Detailed event coordination was carried out with local partners in Moscow, while collaborating with the Vladivostok branch to handle everything from online and offline promotion to event planning and management.

Japanese Food Promotion Project | For Government Agencies

As part of a government-led Japanese food promotion project aimed at supporting restaurants affected by the pandemic, I was responsible for the Vietnam market. We distributed 30-second CM videos to passengers on the in-car monitors of 150 Grab taxis operating in the city. Our Support Comment from the person in charge When comparing OOH advertising in Vietnam, we also considered public viewing at airports and event venues, but at the time, Grab’s taxi monitor advertising was new in Vietnam and the number of times it was distributed could be adjusted for each passenger. This was new in Vietnam at the time, and we were able to adjust the number of times the ads were distributed to each passenger.

Vietnam Exclusive Promotion Event | For Tohoku Local Governments

In coordination with the launch of charter flights from Vietnam to the Tohoku region, we held two consecutive inbound promotion events in Vietnam. Partnering with the largest local airline and travel agency, we organized promotional events that set a new record for daily sales for two consecutive years, significantly contributing to inbound tourism. Our support Comment from the person in charge Hosting an exclusive overseas event for the local government was a rare initiative, requiring extensive preparation. This included conducting thorough research, analyzing the flow of people at the venue, negotiating with major local companies, planning the event setup and activities, launching an SNS campaign, and assigning influencers. These efforts were essential for the successful execution of the event.During the […]