A field survey was conducted with Thai households that regularly purchase competing beverage products in the Thai market, in order to gather insights for a beverage planned for sale in Thailand.
Our Support
- Identifying and listing target households in Thailand for the survey.
- Designing the field survey.
- Conducting field surveys with a total of 3 households.
- Aggregating the survey results and preparing a report.
Result and outcome
- Successfully identified consumers’ detailed behaviors, including their psychology and the situations in which beverages are consumed at home, in preparation for the launch of health-related beverages.
- Utilized the data as research and development insights before product launch.
- Collected valuable data on subscription-based products.
Comment from the person in charge
By conducting research that delves into the actual users’ living environments, it becomes possible to understand practical usage scenarios and deeper psychological factors. In many cases, this type of research helps in product development or discovering effective sales methods. Therefore, it can be considered an effective approach for conducting in-depth research that aligns with the actual details of the users’ lives.
