As part of a government-led Japanese food promotion project aimed at supporting restaurants affected by the pandemic, I was responsible for the Vietnam market. We distributed 30-second CM videos to passengers on the in-car monitors of 150 Grab taxis operating in the city.
Our Support
- We proposed effective Out-of-Home (OOH) strategies for the Vietnam market, tailored to the unique audience and environment.
- Calculation of estimated reach and page views (PV) for the target audience.
- We distributed 30-second CM videos to passengers on the in-car monitors of 150 Grab taxis operating in the city.
Result and outcome
We exceeded the target page views, achieving 400,000 PV.
Comment from the person in charge
When comparing OOH advertising in Vietnam, we also considered public viewing at airports and event venues, but at the time, Grab’s taxi monitor advertising was new in Vietnam and the number of times it was distributed could be adjusted for each passenger. This was new in Vietnam at the time, and we were able to adjust the number of times the ads were distributed to each passenger.
