Conducted a survey on the pricing and promotional activities of Japanese food at various Japanese restaurants in Vietnam. This involved listing the restaurants, conducting interviews, compiling the data, and preparing and presenting a report.
Request
We would like to request a survey on the pricing and promotional activities of Japanese food at Japanese restaurants in Vietnam.
Our Support
- Listing Japanese restaurants in Vietnam
- Selecting candidate restaurants
- Conducting multiple rounds of site visits
- Analyzing menu items and in-store promotional activities
- Conducting consumer interviews
- Compiling and summarizing survey results
- Understanding the sales performance of major Japanese food chain restaurants in Vietnam
- Gathering consumer opinions on Japanese cuisine
- Utilizing the data to support pricing and local distribution for exports
In the Vietnamese market, where economic growth and rising incomes have led to an increase in the Engel coefficient and a growing Japanese food boom, further demand for Japanese products is anticipated. This project aimed to support Japan’s exports by gaining insights into pricing, consumer perspectives through interviews, and the state of promotional activities. To achieve this, we personally conducted repeated visits to local restaurants and initiated the survey on-site.
