In coordination with the launch of a charter flight service to Hokkaido and negotiations with Russian authorities, a solo promotion in Vladivostok was planned in partnership with businesses in Moscow. Detailed event coordination was carried out with local partners in Moscow, while collaborating with the Vladivostok branch to handle everything from online and offline promotion to event planning and management.
Conducted training for 30 employees at a software development company in the Philippines on Japanese business practices, high-context communication, decision-making, communication flow with bridge engineers, roles and responsibilities, schedule management, quality, and more. Simultaneously provided training to the bridge engineering team on the Japan side. Our Support Results Comment from the person in charge We have seen many companies have communication errors when expanding overseas, and we believe that cultural differences are a normal part of business, and that it is necessary for both parties to come to a compromise. We believe that the most effective training is to involve stakeholders from both the Japanese and overseas sides, and that the quickest improvement of these communication errors will lead to […]
As part of a government-led Japanese food promotion project aimed at supporting restaurants affected by the pandemic, I was responsible for the Vietnam market. We distributed 30-second CM videos to passengers on the in-car monitors of 150 Grab taxis operating in the city. Our Support Comment from the person in charge When comparing OOH advertising in Vietnam, we also considered public viewing at airports and event venues, but at the time, Grab’s taxi monitor advertising was new in Vietnam and the number of times it was distributed could be adjusted for each passenger. This was new in Vietnam at the time, and we were able to adjust the number of times the ads were distributed to each passenger.
As part of the Kinki region’s local fishery-related export promotion support, we organized a face-to-face business meeting for fishery operators in Vietnam. We facilitated matchmaking between influential local fishery businesses and regional companies, supporting specific negotiations for exporting their main products. As a result, several companies successfully expanded into the Vietnamese market through exports. Our Support Organized by the local government, a business negotiation event was held in Ho Chi Minh City, where five local businesses handling regional specialties met with Vietnamese buyers. Buyers were selected based on the characteristics of the specialties, and the event was conducted in a format where we visited the business premises of each buyer to hold the negotiations directly. Comment from the person in […]
In coordination with the launch of charter flights from Vietnam to the Tohoku region, we held two consecutive inbound promotion events in Vietnam. Partnering with the largest local airline and travel agency, we organized promotional events that set a new record for daily sales for two consecutive years, significantly contributing to inbound tourism. Our support Comment from the person in charge Hosting an exclusive overseas event for the local government was a rare initiative, requiring extensive preparation. This included conducting thorough research, analyzing the flow of people at the venue, negotiating with major local companies, planning the event setup and activities, launching an SNS campaign, and assigning influencers. These efforts were essential for the successful execution of the event.During the […]
The local government of the Tohoku region conducted an inbound promotion targeting Vietnamese travel agencies through an in-person sales call project. After the initiative, it led to the development of numerous travel products, significantly contributing to the expansion of inbound demand. Our Support Overview of Operations The local government of the Tohoku region conducted an inbound promotion in the Vietnam market by visiting six travel agencies over the course of two days, promoting the region’s tourism information. Comment from the person in charge As the demand for inbound tourism to Japan from the Vietnam market continues to grow year by year, local travelers are increasingly interested in tours that focus not only on popular destinations but also on niche, unique […]
Invitation of local travel agencies and influencers for inbound promotion and tour product creation for municipalities in Hokkaido area for the Vietnamese market. Our Support Comment from the person in charge The Vietnamese market has become a red ocean in recent years due to the fact that local governments are putting a great deal of effort into promoting inbound tourism to Japan, and local travel agencies are focusing their efforts on tourism to Japan. Therefore, simply introducing the usual Japanese tourist routes and facilities will not get the same response as it did in the past. Therefore, understanding what is currently popular in the Vietnamese market, adjusting tour routes, local government tourist attractions, and products that local operators want to […]
Our Support Outline of Operations In the Southeast Asia cross-border promotion project for a major railway company, we set up and operated dedicated booths at travel expos in various countries. To stand out at the venue, we implemented various visitor attraction strategies, successfully drawing many attendees and contributing to the promotion. Comment from the person in charge At travel expos held in various countries, the number of visitors can reach several hundred thousand. However, since many companies and local governments also set up booths, the key to success is how effectively you capture the attention of visitors and keep them engaged. Aware of this, we utilized promotional items, activities, and social media strategies that resonated with our target audience. As […]
In anticipation of the registration of various World Heritage sites in Kyushu, we invited prominent journalists from major Vietnamese media outlets, expecting a surge in inbound demand. These journalists were taken on visits to various locations, where promotional articles were created. Subsequently, the articles were published as a series in leading local media outlets, generating significant attention and interest.
To promote inbound tourism in the Hokkaido area, we invited approximately 20 local travel agencies and hosted an exclusive seminar. Following the seminar, we held a business meeting to develop inbound travel products, presenting unique tourism attractions to contribute to increasing inbound demand.
