Japanese software development company: Formulation and implementation of a recruitment strategy using SNS operations in the Philippines

現地でのビジネスマナー研修の様子

We supported the recruitment activities for a Japanese software development company’s first overseas expansion by conducting recruitment activities using SNS for their local subsidiary.

Our Support

  • Selected SNS platforms (Facebook/LinkedIn) to promote the company’s activities in the Philippines and connect them to recruitment efforts.
  • Narrowed down the recruitment target and conducted scouting on LinkedIn.
  • Implemented measures to connect with applicants by posting job listings and recruitment information on local community pages on Facebook.
Result and outcome

Secured the required number of hires within the target period.
Increased the number of applicants through continuous SNS posts about the company’s activities, leading to more inquiries.

Comment from the person in charge

Recruitment for Japanese companies that are not yet well known in the local market is particularly difficult in the initial phase, and it is difficult to attract good candidates. By maintaining continuous operations, the quality of applicants improved, contributing to the strengthening of the organization.

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