We conducted an SNS promotion utilizing local influencers for inbound promotion targeting local governments and regional businesses in the Singapore and Vietnam markets.
Our Support
- Conducted interviews with the local government to understand their regulations, inbound target demographics, and target metrics.
- Identified venues likely to attract the target audience.
- Selected prominent local influencers in Singapore.
- Selected prominent local influencers in Vietnam.
- Established the posting frequency, content, and timing for each SNS platform.
- Set KPIs for each post.
- Collected and analyzed comments and feedback for each post.
Result and outcome
- Achieved a reach that exceeded the local government’s expected KPI by approximately 20%.
- Received about 40% more comments compared to the typical posts of each influencer.
Comment from the person in charge
It is often challenging to balance the preferences of influencers with the client’s expectations when managing social media posts. However, by assigning influencers with prior experience in local government promotion projects, we were able to smoothly coordinate the posts, ultimately leading to positive results.
