Invitation of local travel agencies and influencers for inbound promotion and tour product creation for municipalities in Hokkaido area for the Vietnamese market.
Our Support
- Conducted interviews with local governments to understand their targeted inbound audience and regional content
- Selected influential travel-related influencers and travel web media in the Vietnamese market, proposing estimated reach and page views along with recommendations
- Collaborated with travel agencies to create tour product routes
- Coordinated with media outlets to adjust the timing, publication dates, and frequency of posts after the influencers’ invitation
After the publication in travel-related media, there was an increase in inquiries from local travel agencies regarding the tour products.
The SNS posts from influencers helped expand recognition not only among the existing visitors to Japan but also among the potential visitors to Japan.
Comment from the person in charge
The Vietnamese market has become a red ocean in recent years due to the fact that local governments are putting a great deal of effort into promoting inbound tourism to Japan, and local travel agencies are focusing their efforts on tourism to Japan. Therefore, simply introducing the usual Japanese tourist routes and facilities will not get the same response as it did in the past. Therefore, understanding what is currently popular in the Vietnamese market, adjusting tour routes, local government tourist attractions, and products that local operators want to promote, and selecting the most appropriate media will be effective.
