In preparation for an event to be held in Thailand, a Facebook page was set up and operated to attract customers and promote the event through SNS in advance. This contributed to attracting visitors to the event and gaining recognition.
Our Support
- Conducted interviews regarding the local government’s posting regulations, inbound target demographics, and target numbers.
- Narrowed down the target audience and proposed effective content ideas and the number of posts.
- Implemented targeted advertising to reach the desired audience.
- Carried out SNS-based customer acquisition measures, in parallel with promoting the exhibition at the travel expo.
- Held a follower campaign at the event venue.
Result and outcome
- Secured a number of followers exceeding the target KPI.
- Increased dwell time and visitor numbers at the event venue compared to other booths through the SNS campaign.
- Proved the effectiveness of targeted advertising by showing that many event attendees were influenced to visit due to Facebook posts, according to the event survey.
Comment from the person in charge
The SNS operation for the local government involved many regulations, and it was important to pay attention to the content of the posts. However, instead of simply increasing followers, we focused on how to effectively reach the target users. This approach led to successful event attendance within a short period.
