Inviting well-known travel influencers from Thailand to Hokkaido to visit key regional attractions and facilities. By sharing travel experiences through the influencer’s social media posts, we aim to promote Hokkaido to a broad audience of both existing and potential inbound tourists.
Our Support
- Conduct a hearing on inbound target demographics envisioned by local governments and the region’s content.
- Select influential travel influencers and travel web media from the Thai market, proposing them along with estimated reach and PV numbers to the target audience.
- Collaborate with travel agencies to create tour routes for product promotion.
- Coordinate with media on post dates, times, frequency, of each media post after the influencer invitation.
- Arrange interpreters for the invited media.
- Arrange flights tickets and create travel schedules through a travel agency.
Achieved a reach count on influencer SNS platforms that exceeded targets.
Media coverage in travel-related publications exceeded the average PV count of the same media by 35%.
Received preliminary reactions to the planned tour route from numerous user comments on influencer SNS posts.
Examples of Facebook posts by influencers
Comment from the person in charge
In the media invitation project for the local government, we had to coordinate with local businesses, coordinate with overseas media, and work with travel agencies at the same time, so the project had to be planned and carried out while proposing effective measures. We were able to smoothly select effective media and coordinate with influencers because of our understanding of the Thai market, and we were able to conduct effective promotions to Thai inbound customers by sending out novel information even in the red ocean Thai market.
