We set up a booth for the local government at Thailand’s annual travel fair, which is expected to attract around 500,000 visitors. For inbound promotion purposes, we implemented various strategies and prepared novelties to attract visitors to the booth and ensure a prolonged stay, resulting in a booth that consistently attracted a large number of visitors throughout the event.
Our Support
- Conducted hearings on the local government’s regulations, inbound target demographics, and target metrics.
- Secured the event booth for the travel fair.
- Invited renowned travel influencers from Thailand.
- Implemented pre-event SNS strategies for visitor attraction.
- Proposed booth decorations, activities within the booth, and a detailed event schedule.
- Arranged interpretation staff for the event.
- Developed a PR plan for the stage and assigned an MC.
- Achieved significant visitor attraction at the largest travel fair venue in Thailand.
- Met 200% of the target sales for inbound train tickets to Japan.
- Gained a large following through influencer collaborations and featured in local media.
- Increased visitor numbers substantially through pre-event SNS campaigns.
Comment from the person in charge
The annual travel fair in Thailand attracts an estimated 500,000 visitors, making booth attraction strategies a key factor for success. Having a deep understanding of what resonates with Thai visitors, including effective booth activities and attractive novelties, we ensured a constant flow of visitors to the booth, so much so that staff struggled to keep up with the demand. Despite many booths participating each year, the strategic design to capture attention, attract visitors, and keep them engaged was a rewarding challenge. The success of the event was visually clear, making it a highly satisfying project with high levels of satisfaction.
