Overseas Retail and Restaurant Research Service
Analyze local retail and dining to uncover
user needs and business opportunities
We conduct in-depth investigations of products and services available in local retail and dining establishments. Through this research, we clarify what local consumers are seeking and identify their needs, allowing us to determine how your products can stand out in the market. Let’s start by gaining insights that go beyond what is available online.
Do you have any of these issues with local retail and restaurant research?
Want to check the promotional content of local competing products
Want to understand the lifestyle of local purchasing user demographics
We want to understand how similar products are displayed at local retailers.
Want to grasp the display situation of similar products in local retail stores
Let our consultants, who have experience doing business in many Asian countries, handle your local retail and restaurant research concerns.
In-depth analysis of local competitive product promotions
We will thoroughly analyze the promotional activities of competing products and their strengths and weaknesses. Local promotion is most effective when both offline and online measures are investigated. Therefore, we will conduct research covering retail promotions, advertising, and e-commerce sales methods.
Detailed analysis of local buyers and targets
We conduct detailed research on the age, gender, income bracket, lifestyle, etc. of your target audience and the people who are actually purchasing your products in the local market. We derive a high-resolution image of users from the contents of retail store displays and people's behavior patterns.
Local assessment of competitor and similar product displays
Our research staff will visit local retailers and survey the display of similar products and their actual selling prices. This allows us to determine how your products should be positioned and marketed, leading to a competitive local sales and marketing strategy.
The Importance of Market Research for Successful Overseas Expansion and Key Points to Avoid Failure
When selling products in overseas markets, it is essential to research similar and competing products in terms of their display shelves at retailers, prices, and the types of users who purchase them. A common example of this is when a company starts selling a product overseas simply because “our products are of good quality and will sell well overseas,” only to be forced to withdraw from the market when the product does not sell at all. This is a typical example of failure when a Japanese company expands overseas.
First, it is important to research whether there is a need for the product in the market, whether the expected selling price is in a price range acceptable to local consumers, what kind of promotions competing products are running, and what users find valuable.
Making decisions based on these research findings will provide information that will lead to more effective measures, preventing new discoveries, mistakes, and lost opportunities.
Implementation Flow
We can respond within as little as 7 business days from your inquiry.
We will provide proposals tailored to your situation, so please feel free to consult with us first.
01. First time free
hearing
Please first reach out through the web form. A representative will contact you for an initial meeting.
02. Proposal of Plans
Based on the details gathered during the initial meeting, we will propose the most suitable plan tailored to your business and country.
03. Contract
We can accommodate various contract formats flexibly. Please feel free to consult with us.
04. Start
We generally anticipate full remote support, but in-person meetings are also possible. We can also discuss travel or on-site support options.
Consultation Examples and Our Solutions
The need for market research
We want to expand our sales channels overseas, but it is difficult to decide whether it is better to spend money and time on market research or to just try to sell and see how the market responds.
In conclusion, we can say with certainty that market research should be conducted. In all the cases we have consulted with our clients and in all the cases we have sold our products in overseas markets, we have never seen a case where a company suddenly launched a successful product in a local market without conducting any research. For example, even if you think that you can expect a certain number of consumers by launching a good product in a country with a large population, the actual number of buyers for your product is very limited and may not even reach 1% of the total market. Unlike Japan, there are few middle-income earners in overseas growth markets, and in many cases, there is a division between low-income earners and wealthy or ultra-wealthy earners. In addition, Chinese and Korean products have a price advantage in consumer goods, and nowadays Korean products are capturing the market with the same quality and effective promotional measures as Japanese products. Our experts with extensive experience in researching overseas markets are ready to assist you.
Survey of purchasing user demographics
We would like to know what attributes the local buying user base has.
Detailed research will be conducted on the age, gender, income bracket, and lifestyle of the purchasing user group. This allows us to formulate strategies for providing products and services that meet the needs of our target users. Detailed analysis of information from e-commerce sites, where user feedback is easy to pick up, makes it easy to see what target groups are buying, but retail stores also reveal target groups by the areas where products are displayed and the customer demographics.
Survey of display shelves at local retail stores
We would like to know how similar products are displayed at local retailers.
We will visit local retailers and survey the display of similar products and their selling prices. This allows us to determine how your products should be positioned and marketed, and to propose the most appropriate marketing strategy.
Understanding the values and needs of local consumers
We want to understand what values and needs local consumers have.
Through qualitative research and consumer interviews, we gain a deep understanding of the values and needs of local consumers. Based on this understanding, we develop marketing strategies to maximize the appeal of your products and services, including detailed analysis of user review comments and other information from sales pages of competing and similar products on the e-commerce market to determine what attracts and dissatisfies them.
Analysis of promotional activities for competitive products
We would like to know what kind of promotional activities are being conducted by local competitors' products.
We thoroughly analyze the promotional activities of your competitors' products to understand their strengths and weaknesses. This will help us clarify how your product can differentiate itself from the competition and develop an effective promotion strategy. In this case, it is effective to investigate both offline and online measures, so we conduct research on retail promotions, advertisements, and e-commerce sales methods.
Examples of Support
For trade support organizations
We would like to request a survey on the actual sales price and promotion of Japanese food at Japanese restaurants in Vietnam.
Understanding the actual sales situation of a major Japanese food chain restaurant in Vietnam.
Gathering consumers' opinions on Japanese food.
The data will be used to support prices and local distribution when exporting.
Major Japanese consumer goods manufacturer
We are considering our first overseas expansion and would like to consult with you from various initial stages.
At the board meeting, the person in charge made a proposal based on our support, which was successfully approved and the overseas expansion was finalized.
Norihito Nishikawa
Representative Director and CEO, Social Zero Inc.
Over the past 13 years, he has been responsible for project management in more than 10 countries, establishment of overseas subsidiaries, organization and management of multinational teams, recruitment and training of foreign staff, turnaround of overseas operations, and overseas expansion of Japanese companies. We have a deep understanding of the cultural challenges Japanese companies face overseas and the difficulties foreign staff have with Japanese management and business practices, and we use this knowledge to provide solutions to improve performance and expand business.
Initial hearing - proposal is free of charge!
Please feel free to contact us first.
Our consultants will listen to your organization’s situation and challenges, and make a proposal.
Within two business days, our representative will contact you to schedule a meeting.
Operated by
SocialZero Corporation
Location: Tokyo, Japan
T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Representative
Tokujin Nishikawa, Representative Director and CEO
URL:.
https://social-zero.com/
