東南アジア5カ国プロモーションイベント | 大手鉄道会社様

ご支援内容

  • 各国の旅行博スケジュール及び会場仕様選定
  • 各国のブースの設計及
  • 集客アクティビティ及びノベルティのご提案
  • 会場内アンケート設計・集計
  • 通訳スタッフ手配
  • イベント運営全般
  • クライアント様の移動車両手配

業務の概要

大手鉄道会社様の東南アジア横断プロモーション事業で、各国の旅行博へ専用ブースを設置・運営。会場の中でも目立つように様々な誘客施策を実施し、多くの来場者を誘致し、プロモーションへ貢献。

成果・結果

非常に多くの来場者がお越しくださり、ノベルティやアンケートの目標値を大きく上回る反響をいただき、別ブースで販売をしていた同企業様のインバウンド観光客向けの鉄道チケットが完売。

担当者のコメント

各国で行われる旅行博では数十万人規模の来場者が訪れますが、同時に多くの企業や自治体がブースを出展する為、会場内でいかに来場者の目を引いてその場に滞留させるかが出展の成果を大きく左右させます。この点を熟知していたため、来場者ターゲット層にウケるノベルティやアクティビティ、SNS戦略を用いて来場者にアピールを行い他のブースと比較しても非常に多くの来場者がお越しくださり、ノベルティやアンケートの目標値を大きく上回る反響をいただきました。

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Southeast Asia 5-Country Promotion Event | For Major Railway Company

Our Support

  • Selection of travel expo schedule and venue specifications for each country
  • Design and setup of booths in each country
  • Proposals for visitor engagement activities and promotional items
  • Design and data collection of on-site surveys
  • Arrangement of interpreting staff
  • General event management
  • Arrangement of transportation vehicles for clients

Outline of Operations

In the Southeast Asia cross-border promotion project for a major railway company, we set up and operated dedicated booths at travel expos in various countries. To stand out at the venue, we implemented various visitor attraction strategies, successfully drawing many attendees and contributing to the promotion.

Result and outcome

We received an overwhelmingly positive response, with a significantly larger turnout than expected. The number of visitors far exceeded our goals for promotional items and survey participation. Additionally, the railway tickets for inbound tourists, which were being sold at a separate booth by the same company, were completely sold out.

Comment from the person in charge

At travel expos held in various countries, the number of visitors can reach several hundred thousand. However, since many companies and local governments also set up booths, the key to success is how effectively you capture the attention of visitors and keep them engaged. Aware of this, we utilized promotional items, activities, and social media strategies that resonated with our target audience. As a result, our booth attracted a significantly higher number of visitors compared to others, and we received feedback that far exceeded our goals for promotional items and surveys.

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