東南アジア市場調査 | 大手デオドラント製品メーカー様

日系大手メーカーの海外進出支援の初期支援で東南アジアでの現地調査を実施。現地小売の訪問調査から現地最大手ECの調査を実施し、当社の海外進出における定性・定量の各データから競合や類似製品の動向を調査し、同社の海外進出に向けた大きな情報収集に貢献。

ベトナム小売店調査事例
ベトナム小売店調査事例

ご要望

初めての海外進出を検討しており、色々と初期段階から相談したい。

当社ご支援内容

  • メーカー様の海外事業ご担当者様へ事業構想について詳細ヒアリング実施。
  • 対象国を絞り、現地調査を開始。(現地小売調査や類似製品調査、ECでの販売実績、ユーザーレビュー調査)
  • 調査結果を基に、進出方法とプロモーション、初期のEC販売から中長期的な店舗販売プランまでを担当役員様へご報告。
成果

取締役会にてご担当者様が当社サポート内容を基にご提案を行い、無事に決裁が下り海外進出が確定。

担当者のコメント

当初は海外への販路開拓も目的に、市場の特徴や製品内容を考慮しての進出市場を選定することろから、ご支援させて頂きましたが、調査段階に入り実店舗での競合製品の価格調査が依頼事項でありましたが、クライアント製品が非正規で地場大手ECで転売されている事を見つけだし、製品の販売価格やユーザーレビューを細かく調査し、メーカー様が想定していなかったユーザーの好反応や現地での販売商品や価格を取り決める上で大きな意思決定の材料をご提供する事が出来ました。改めて現地での調査やオンライン・オフラインの双方向での調査の有効性が実感できたプロジェクトとなりました。

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投稿者: Annette Chua

Southeast Asia Market Research | Major Deodorant Product Manufacturer

We conducted an initial support survey for a major Japanese manufacturer’s overseas expansion, focusing on Southeast Asia. The survey included visits to local retailers and investigations into the largest e-commerce platforms in the region. Based on qualitative and quantitative data from our research, we analyzed trends in competitors and similar products, contributing to valuable information collection for the company’s overseas expansion.

Vietnam Retail Store Research Case Study
Vietnam Retail Store Research Case Study

Request

We are considering expanding overseas for the first time and would like to consult on various matters from the initial stages.

What we can do

  • Conducted a detailed interview with the overseas business representative of the manufacturer regarding the business concept.
  • Narrowed down the target countries and began local research (including local retail research, similar product research, e-commerce sales performance, and user review analysis).
  • Based on the research results, reported the entry strategy, promotional approach, and the plan for initial e-commerce sales to long-term store sales to the responsible executives.
Results

The person in charge made a proposal based on our support details at the board of directors meeting, and the approval was successfully granted, confirming the overseas expansion.”

Comment from the person in charge

Initially, we supported the client in selecting the target market by considering the market characteristics and product details with the aim of expanding their sales channels overseas. During the research phase, we conducted a price survey of competing products in physical stores as part of the project. However, we discovered that the client’s products were being resold on local major e-commerce platforms through unofficial channels. By thoroughly investigating the selling prices and user reviews, we provided valuable insights, including positive user responses that the manufacturer had not anticipated, as well as critical information for determining product pricing and sales strategies in the local market. This project reaffirmed the effectiveness of conducting both online and offline research in the local market.

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投稿者: Annette Chua