The local government of the Tohoku region conducted an inbound promotion targeting Vietnamese travel agencies through an in-person sales call project. After the initiative, it led to the development of numerous travel products, significantly contributing to the expansion of inbound demand.

Our Support

• Selected and scheduled appointments with six travel agencies in Hanoi.
• Arranged transportation and interpreters for the visits.
• Provided accompanying support during visits to each agency.
• Offered pre-negotiation advice and follow-up during discussions with Vietnamese companies.
• Managed follow-up inquiries after the negotiations.

Overview of Operations

The local government of the Tohoku region conducted an inbound promotion in the Vietnam market by visiting six travel agencies over the course of two days, promoting the region’s tourism information.

Comment from the person in charge

As the demand for inbound tourism to Japan from the Vietnam market continues to grow year by year, local travelers are increasingly interested in tours that focus not only on popular destinations but also on niche, unique experiences. By promoting summer activities as a theme, we were able to differentiate the region from other tourist destinations, and our proposal of appealing and unique tourism information attracted significant interest from local travel agencies, leading to positive results.